Salone del Gusto
We designed a set of 12 unified symbols for Salon del Gusto, an international slow food event that celebrates organic, clean and fair food. In the final symbol set, 6 symbols represent the amenities at the event while the rest represent the event's major themes.
In this project, I designed 6 out of the 12 symbols and unified all 12 symbols. I also designed the symbol showcase postcard and the final poster.
May - June 2018 (4 weeks)
To start with, we researched about the event and selected 6 amenities and 6 themes as topics for our symbols.
We also decided that the targeted applications of the symbols can be functional signages at the event and promotional by-products such as souvenirs.
photos of Salon del Gusto
left side by Ian Yu, right side by me
02 FIRST ROUGH DRAFT
We sketched out 3 different directions to communicate the topic of each symbol.
03 STYLE GUIDELINE
To resolve the challenge brought by our very different visual style, we created a style guideline.
Style: line-based + balance between geometric and organic form
In consideration of the Italian aesthetics: elegant and organic
The event itself celebrates organic and naturally grown food.
Gaps between the lines: "take a break"
To communicate the concept of slow food by “breaking” the lines. (take a break and really think about the choice of food)
To create visual consistency.
examples from 2nd draft
Choice of line weight : thick strokes
Thick lines provide better legibility
Fit well with the graphic style (thick outlines) on the official website
banner from official site
04 SECOND DRAFT
We created our second draft based on the style guideline.
2nd Draft of the symbols designed by me
We continued to make adjustments to the form of the symbols.
evolution of the seed symbol
06 COLOR VARIATIONS
We also experimented with different color palettes. But we decided to leave the symbols b&w for better flexibility to be applied in different context.
Final Symbol Set
I was also responsible for unifying all 12 symbols by making adjustments to the forms of the symbols and unifying the line weight, the gap width, and the level of details in each symbol.
What I have learned
01 COMMUNICATION IS THE KEY
It is challenging to work in a team for a graphic design project since individuals may have
very different visual style. Timely and assertive communication is the key to solve disagreement and make progress.
02 IMPORTANCE OF TRY & FAIL
It is important to go through “try and fail” process. Only did we actually make a lot of variations that we could clearly tell what was working and what not.
In the future, I will improve the symbols by reconsidering how many gaps between lines do we need in each symbol and where they should be for better unity.